Key takeaway
Marketing Network Group delivered the complete creative campaign for Super Nature as part of the Brand Development Award, including creative concept development, photography, post-production and nationwide out-of-home advertising artwork.
Strategist’s Insight – Elsie Arayes
“The ‘Right Kinda Treat’ concept allowed us to highlight what makes Super Nature unique. By combining vibrant photography, carefully considered styling and strong product visibility, we created a campaign that communicated both the great taste and wholesome credentials of the brand in a simple and engaging way.“
The Brief
As part of the Brand Development Award, delivered in partnership with Love Irish Food and Global Ireland, Marketing Network Group was tasked with developing the creative for a nationwide outdoor advertising campaign for Super Nature.
The objective was to increase awareness of the brand, showcase its product range in a premium and engaging way, and maximise the value of a significant out-of-home media investment. The project required the development of a creative concept that would work effectively across both digital and static formats nationwide.
Marketing Network Group provided the entire creative process free of charge as part of the award initiative, including concept development, photography, design and post-production.
The Strategy
The campaign was built around the creative concept “Right Kinda Treat”.
Super Nature bars are known for offering a balance of great taste and wholesome ingredients, making them a healthier choice without compromising on flavour. The campaign sought to communicate this simple but powerful message by positioning Super Nature as the treat consumers can feel good about choosing.
The creative concept focused on showcasing Super Nature products in the hands of consumers, reinforcing both enjoyment and everyday consumption. To create a visually distinctive campaign, the styling, wardrobe and backgrounds were carefully selected to complement the colours of the product packaging. This approach created a strong visual connection between the consumer and the product while ensuring consistency across every execution.
The result was a bright, engaging and memorable campaign that clearly communicated Super Nature’s proposition as the “Right Kinda Treat” across digital and static out-of-home advertising formats nationwide.
The Implementation
Marketing Network Group managed the entire creative process from concept development through to final delivery, working alongside Rage, Tilt and SuperNature to bring the campaign to life.
This included:
Creative concept development
Art direction and campaign design
Photography production
Post-production and image retouching
Adaptation across multiple digital and static out-of-home formats
Final artwork delivery for nationwide deployment
Every aspect of the campaign was developed and delivered free of charge as part of the Brand Development Award. The final creative was rolled out across a nationwide network of premium digital and static out-of-home locations, ensuring extensive visibility for the Super Nature brand.
The Results
€160,000+ in value delivered through the Brand Development Award initiative, providing Super Nature with significant nationwide exposure.
Nationwide campaign rollout across premium digital and static out-of-home locations, increasing brand visibility and awareness across Ireland.
A distinctive creative platform brought to life, successfully communicating Super Nature’s positioning as the “Right Kinda Treat” through a cohesive and memorable campaign.
