The Brief:
Rage teamed up with Bon Chocolatiers to refresh their luxurious chocolate packaging. The challenge: create a unique look for each flavour and theme, while keeping the collection cohesive and unmistakably Bon. The goal? Reflect the handcrafted quality and indulgent luxury of every chocolate.
Strategy
Based in Tullamore, Bon Chocolatiers handcraft the most delicious delights imaginable. Made with expertise and care, each chocolate is a true delicacy, and the packaging needed to reflect exactly that.
As our talented designers got to work, they drew inspiration from the fact that each Bon is individually hand-painted, just like the brushstroke in the brand’s logo. We thought, why not expand on this idea and incorporate it into the designs? Genius, right?
Execution & Results
Now, each theme and flavour has its own unique art design, capturing the careful, personal touch that goes into every single Bon Chocolatier creation. The packaging embodies the chic luxury of indulging in a little piece of chocolate heaven. Delicious, right?
The new range perfectly embodies Bon Chocolatiers’ artisanal quality and elegance. Each box highlights craftsmanship while reinforcing the brand’s premium positioning, creating a fresh, scroll-stopping presence on shelves. Unmistakably Bon, and impossible to ignore.
