The Brief:
Marketing Network Group partnered with HQ Electrical Wholesalers in Donabate to carry-out a multi-touchpoint campaign promoting brand awareness with the business objective of increasing sales for the business.
Strategy
Developing a communications strategy led us to collaborate with influencer Darren Conway, who we believed was our bullseye target audience to produce two long form adverts for social media which generated great results, with an engagement rate of over 20% on both pieces of content.
This social media campaign was supported by a targeted radio campaign, which Rage developed the script for that generated a reach of over 2.6 million impacts.
Execution
Partnering with Darren’s comedic value the MNG team assisted in reviewing and overseeing the shoot to align with the business goals. Rage also developed the radio script for the campaign which embodied HQ’s tone of voice and would resonate with out target audience of electricians. A specific newsletter was also developed to have a more lensed approach to sales within the corporate space, leveraging Darren’s content as our hook.
