The Brief:
Ayvens came to Marketing Network Group with a proposal that they were hoping to engage with a specific audience to drive conversion through previously acquired leads & contacts.
Strategy
Our strategy was to curate and develop a PR corporate pack that would be delivered to leads allowing them to engage with the brand. The pack would also feature a direct CTA & QR code, whilst at the same time raising brand awareness for Ayvens with relevant target audiences.
Our strategic theme was certainty and the timing of dispatching these boxes had Q1 planning in mind. Financial Directors, CFOs & Procurement directors were just some of the titles of the audience Ayvens must target and they are always looking for certainty.
Merchandise items were carefully selected, all with the theme of certainty in mind before they were placed in our bespoke designed PR box for dispatch.
Execution
Rage developed & implemented the entirety of the project from development to dispatch. Designing the box, developing the concept & strategy and coordinating the project.
