The Brief:
Eircode reached a significant milestone in 2025, its 10th anniversary. Marketing Network Group, having been a partner since the very beginning, was tasked with creating a campaign that not only marked this important occasion but also celebrated the decade-long partnership between Eircode and Marketing Network Group. The campaign needed to feel unmistakably “Eircode,” capture the brand’s journey, and highlight its role as a trusted part of everyday Irish life.
Startegy
Our approach was rooted in authenticity and legacy. We wanted to create a social campaign that honoured the history of Eircode while looking forward to its future. This meant incorporating a balance of nostalgia, such as a nod to the original launch advert and its iconic “sticky-up rock” reference, alongside modern, engaging creative assets. Our specialist partners ensured every element, from storytelling to design, was executed with precision and brand integrity.
Execution
Tilt Digital brought the story to life with a beautifully crafted animation, developed from initial sketches through to final screen, delivering a visual narrative that exceeded expectations. Rage Creative took the lead on the creative design, developing a refreshed logo lock-up that will feature across all Eircode platforms for the next year. Together, these creative outputs formed a cohesive campaign that celebrated a decade of innovation and trust, while positioning Eircode for the next chapter of its journey.
