The Brief
As one of Ireland’s leading vegetable growers, Donnelly Fresh supplies wholesome, natural produce to retailers across the country through both own-label and branded pre-packed products.
With deep roots in Dublin’s historic Smithfield Market, Donnelly Fresh has grown into a flourishing business, renowned for its expertise in sourcing, farming, and innovative value-added solutions.
To meet the needs of today’s time-pressed consumers, Donnelly Fresh launched a new range of branded, ready-to-eat salad products. These include flavourful sandwich fillers for quick lunches, convenient food-to-go options, and meal solutions suited to a variety of consumption occasions.
Strategy & Execution
The key goal for the business this year is to build brand awareness and drive sales of Donnelly Fresh.
Our role was to deliver an integrated communications campaign to amplify the launch of the new Donnelly Fresh branded range in Tesco.
We delivered this using a number of communications channels to reach our target audience and maximise cut through with targeted influencer campaigns, tailored to different personas. These activations were combined with a national broadsheet print campaign with Independent newspapers and a radio promotion with Dublin radio Spin FM.
