Category Archives: The Buzz

KitKat’s PR team deserve a raise…

La Casa de Papel….now that is a rather niche reference for 2026. You are likely [...]

Our Small Island: Always punching above our weight

Ireland has always punched above its weight. We have a knack for outdoing ourselves, consistently [...]

Superbowl LX ads – Here is our take…

The confetti has settled at Levi’s Stadium, the Seattle Seahawks are champions, and the real [...]

Analogue Culture in the digital age

It’s funny to think that in the 80s Back to the Future predicted flying cars [...]

How the Winter Olympics won Gold in Marketing

One thing that will always unite people from around the world, no matter where you’re [...]

Does marketing really influence awards success, or is talent enough?

When awards season comes around, the debate resurfaces. Is great work enough to stand on [...]

Creator’s Marketplace – Meta

Creator marketing is no longer a niche channel in Ireland. Over 80% of Irish adults [...]

Meta Ad Free Subscription

Meta has launched its paid, ad free subscription for Facebook and Instagram across the EU, [...]

Irish (brands) World Cup dream

The heroics of Troy Parrott over the recent international break sent the country into pandemonium, [...]