The Brief
Illumination Lighting, located in Donabate Dublin tasked the Marketing Network Group team with a re-launch campaign. Following a change of ownership, a re-brand & re-launch was necessary for Illumination Lighting.
The goal of the brief? Raise the brand awareness of Illumination Lighting to all new heights.
Strategy & Execution
Once a strategy was developed for the re-launch which included a logo refresh, full e-commerce website build, a radio and out-of-home media campaign & social media advertising, it was time for our teams to execute the strategy & plan.
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